Your cover pic can now do some marketing for you!
We covered the rules of what you can – and can’t – put on your Cover image in our blog FACEBOOK RULES: Timeline Covers.
The good news is that Facebook pulled a sneaky move recently, and have removed some of their rather stringent rules regarding Calls to Action on cover images.
The following rule still applies:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”
The rule that businesses can’t include calls-to-action (CTAs) in their cover photos no longer applies, which means that now you can include:
- price or purchase information, such as “40% off” or “Download it at our website.”
- contact information of any sort, like a website address or email address.
- references to Facebook features or actions, such as “Like” or “Share”, or an arrow pointing from the cover photo to any of these features.
- Calls-to-action, such as “Get it now” or “Tell your friends.”
It’s time to re-think and re-design those cover pics, methinks!
Ingrid 
